“There are many who are living far below their possibilities because they are continually handing over their individualities to others. Do you want to be a power in the world? Then be yourself. Be true to the highest within your soul and allow yourself to be governed by no customs or conventionalities or arbitrary man-made rules that are not founded on principle.”
– Ralph Waldo Trine

“Take away the cause, and the effect ceases.”
– Miguel de Cervantes

In everything you do or want to do in life, you are always governed by law and not by chance. Natural laws are principles or explanations of why things are the way they are. Principles defined by Webster are “fundamental laws or facts of nature.” Out of the many you have read or will read about in this book, there is one, however, that is the foundational principle to all success.

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“Try not to become a man of success, but to become a man of value.”
– Albert Einstein (1879-1955)

“When your values are clear to you, making decisions becomes easier.”
– Roy Disney

People say “change your attitudes” or “have a positive attitude,” but I don’t agree since attitudes can not be changed. They are results and not causes. They are byproducts of your innermost convictions. They are reflections of your deepest values. You can’t just change them on a whim because your outside is but a mirror reflection of your inside.

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“Do not measure your life by your goals but what you are actually doing to achieve them.”
– Peter Drucker

“The ultimate goal of life is death — the experience of life is where the value is, not the results we achieve.”
– Anonymous

When people refer to productiveness, they usually refer to “busy-ness.” Positive productivity, on the other hand, is the result of doing what’s important and will hinge greatly on how well you adhere to this process of alignment. Alignment can also help you to discover not only what you need to do but also provide you with shortcuts as well.

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“You do not pay the price of success, you enjoy the price of success.”
– Zig Ziglar

Again, the inner you is your conscience while your connection to it is your consciousness. While you can act in accordance with or in opposition to your conscience, you can’t betray your conscience for it is the wisdom of the highest that’s within. Therefore, if your goals ignore your conscience, they will unconsciously bring unnecessary turmoil in your life. But if your goals follow your conscience, you are then consciously purposeful.

If you’re like most people, you have certain needs and aspirations at this moment. You probably want to reach higher goals, get promoted, make more money, spend more time with your family, find a better job, lose 10 pounds or so, take that vacation in the Caribbean, start a business, etc. In other words, you want to improve your quality of life right now and not at some point in the future.

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“What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”
– Bob Dylan

“There is only one success: To be able to live your life in your own way.”
– Christopher Morley

In truth, when one seeks an external form of success, what a person truly seeks is its essence such as happiness, peace of mind, a sense of fulfillment, and so on. What is success without any of these anyway?

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Many copywriters, both new and experienced, struggle with how much to charge their clients. In fact, it is a problem that many in the service industry face.

The dilemma?

Charge too little and you risk losing credibility in the eyes of your customers and potential clients. Additionally, the quality of your work, even if it is worth 100 times what they paid for it, will be seen as having diminished value.

Worst of all, when you charge too little, you may begin to resent the project, the client, or even your chosen profession.

In short, charging too little doesn’t do anyone any good, least of all you.

On the other hand, if you charge too much you run the risk of losing a potential client. You may lose out on opportunities to work with clients who could open doors and provide you and your business with an abundance of work.

The solution?

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Throughout my research, I’m always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements.

Elements that, with just a few short changes, can help multiply the results almost instantaneously.

Generally, I have found that there are seven common mistakes. I call them the “Seven Deadly Sins.” Is your website committing any one of these?

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