Tag: system
Worksheets
Here are the worksheets to use when applying Michel Fortin’s G.O.A.L. method. You can simply use the tables below as a model to guide you. You can use them on a sheet of paper, in your journal, or on your computer.
But if you do prefer the printable version, you can download this book in digital PDF format by clicking here. Most browsers have the PDF plug-in already installed.
Conclusion
“I conceive that pleasures are to be avoided if greater pains be the consequence, and pains to be coveted that will terminate in greater pleasures.”
– Michel Eyquem de Montaigne (Circa 1500)
Remember that it’s not your goals that really count but how you live your life according to what’s important to you. If you feel you can not incorporate this system with your current job or other responsibilities, you should first try it out.
Your Self-esteem
“Perfect self-expression will never be labor; but of such absorbing interest that it will seem almost like play.”
– Florence Scovel Shinn
In Succeeding Through Inner Strength, Dr. Nathaniel Branden says that people unconsciously lower their self-esteem through their goals.
The 10 Commandments of Power Positioning
The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin’s ebook that brings together the art of positioning with the science of direct response.
This version is the 3rd edition with over 140,000 copies distributed to date! This is includes third party distribution since people are invited to freely pass the ebook around. In fact, the estimate is in excess of 140,000 copies in all. (It’s probably closer to 300,000 copies if not more.)
Warning!
This small booklet contains ten core principles based on my “Power Positioning” concept — a set of powerfully effective strategies that have made tons of profitable business for many entrepreneurs and professionals like you.
These ideas are distilled from my intensive training seminars that have cost some people up to $2,495 to learn. They are offered to you here for a much more moderate investment that, if applied properly, will surely return your investment a thousand times over!
Thou Shall Appoint Thyself
A recently understood segment of marketing is the immense power behind the product category. Often, many businesses build their entire marketing strategy around a particular brand and its better qualities within a currently known product category, only to have it all go down the drain in the end.
Remember the “New Coke”? In the 80’s, Pepsi conducted taste tests called “The Pepsi Challenge.” Coke, on the sidelines, also heard from their own research that a newer, better tasting brand would beat Pepsi.
Thou Shall Speak Softly but Carry a Big Stick
The following is probably the greatest commandment in “Power Positioning.”
Now that we’ve talked about lead generation advertising, the next step is where to advertise. And the trick to having as many pre-qualified prospects come forward is to have your ad noticed and read by such a specific group of people as much, as often, and as effectively as possible. General publications won’t do that and they cost a lot of money… That’s cost-per-lead money.
