The other day I was asked, “How do I motivate a potential joint venture partner to bite? When you have a great idea and you’ve located the perfect partner, how do you motivate them to do business with you?”

In my last post, I talked about the power of a USP and how to define one. Being unique, or having an interesting twist or hook, will definitely up your chances of getting noticed.

But regardless of how you approach your prospective partner, whether it’s through an email, fax, or phone call, or by snail mail or FedEx, it is important to craft the offer in a manner that shows the benefits to your joint-venture partner.

However, there are a few extra tricks to motivate a potential partner.

Here are some of them…

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Ralph Zuranski: Hi, this is Ralph Zuranski. I’m on the phone with Michel Fortin. He’s one of the leading copywriters in the world today. He is so successful in his writing that he’s helped a number of the Internet marketers achieve $1 million dollar days in sales.

He has been at a number of the Internet conferences. Michel Fortin knows more about copywriting and testing copy than anybody that I’ve ever met.

I think that’s one of the reasons why he’s such a great teacher and also such a great copywriter. He tests every aspect of copywriting to find out what works. I know that most of the time, on any of the copywriting pieces that he creates, he has four or five tests that all run simultaneously… the color, the fonts, the placement of images.

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“The most important things in life aren’t things.”
– Francis the Talking Mule

“One of the symptoms of an approaching nervous breakdown is the belief that one’s work is terribly important.”
– Bertrand Russell

“Often people attempt to live their lives backwards: they try to have more things, or more money, in order to do more of what they want to they will be happier. The way it actually works is the reverse. You must first be who you really are, then do what you need to do, to have what you want.”
– Margaret Young

First, take a sheet of paper and write at the top “My Values.” Start by listing your top ten values. Ask yourself what kind of feeling, value, or personal meaning you would like in your life right now. What are your innermost convictions? What do your really value in life? What are you truly passionate about? What are your core desires?

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“Are you green and growing, or ripe and rotting?”
– Ray Kroc (Founder of McDonald’s)

What is a problem? There’s a saying, which says that obstacles are what happens when you take your eyes off your goals. I don’t agree because problems can occur even when you are focusing on your goals. However, I would certainly agree that obstacles are what happens when you take your eyes off your priorities. In fact, to the congruent person, problems are not problems but considered as growing pains.

You are always growing no matter what. Change is, in essence, the result of growing. A “Help Wanted” ad caught my eye when it said: “We embrace change by hiring people who create it.” We do create our own changes. We are always growing, always evolving, always changing. Therefore, since we can not stop that growth, the key to living a fulfilling life is to choose how to grow and to grow in the right direction.

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“You do not pay the price of success, you enjoy the price of success.”
– Zig Ziglar

Again, the inner you is your conscience while your connection to it is your consciousness. While you can act in accordance with or in opposition to your conscience, you can’t betray your conscience for it is the wisdom of the highest that’s within. Therefore, if your goals ignore your conscience, they will unconsciously bring unnecessary turmoil in your life. But if your goals follow your conscience, you are then consciously purposeful.

If you’re like most people, you have certain needs and aspirations at this moment. You probably want to reach higher goals, get promoted, make more money, spend more time with your family, find a better job, lose 10 pounds or so, take that vacation in the Caribbean, start a business, etc. In other words, you want to improve your quality of life right now and not at some point in the future.

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“Successful people make money. It’s not that people who make money become successful, but that successful people attract money. They bring success to what they do.”
–Dr. Wayne Dyer

Let’s take a look at the inner self and the outer self respectively. First, what is your inner self? As you can deduce up to now, your inner self is your spiritual nature. It is the Higher Consciousness within from which your external reality springs. Some people call it soul, spirit, God, the Infinite Intelligence, the Lifeforce, the Holy Spirit, the Christ within, the Buddha within, etc.

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“What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.”
– Bob Dylan

“There is only one success: To be able to live your life in your own way.”
– Christopher Morley

In truth, when one seeks an external form of success, what a person truly seeks is its essence such as happiness, peace of mind, a sense of fulfillment, and so on. What is success without any of these anyway?

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