The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin’s ebook that brings together the art of positioning with the science of direct response.

This version is the 3rd edition with over 140,000 copies distributed to date! This is includes third party distribution since people are invited to freely pass the ebook around. In fact, the estimate is in excess of 140,000 copies in all. (It’s probably closer to 300,000 copies if not more.)

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"Success in marketing is simple … Find the right message, use the right media, and deliver it to the right market." — Creator of "Magnetic Marketing," Dan Kennedy, who’se my mentor and the inspiration behind this book.

Welcome to "The 10 Commandments of Power Positioning!" The following book is packed full of powerful marketing secrets that will help you and your business enhance its image and increase its business… Effortlessly!

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I’m going to tell you why long copy is here to stay, no matter what Michel Fortin and John Reese tell you.

And when it comes to guys who keep their ear to the ground and their eyes on the numbers (and test results), no one has my greater respect than those two guys.

Yes, attention spans are dwindling. Yes, it’s becoming more and more an audio-visual world on the Web.

But let’s look at the whole question from a consumer’s point of view.

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Last month, I released a WordPress theme that mimics my blog design, Clean Copy. It has a left sidebar and the same font and color scheme as my own blog at MichelFortin.com.

Thank you to everyone who downloaded it!

However, since then a lot of people have requested the right-sidebar version (I recommend the right for SEO purposes). And I also thought about a full, double-sidebar version, with one on each side.

So I decided to hire Cory Miller once again, a talented theme designer whom I highly recommend, to design them. And, he did it. Introducing…

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Well, we finally got it.

After close to ten long months, our wedding video arrived. I’ve converted it for the web using Flash (it’s small since it’s highly compressed — the original was over nine gigabytes!).

I used Camtasia since the new version allows you to break a large video into smaller parts, and creates tables of content on the lefthand side.

Click the next video in the list once the current one finishes.

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Lately, a lot of people have asked me where they can get a blog theme like mine, or where did I get mine made. (In fact, it’s practically a daily occurrence.)

Unfortunately, I designed this theme myself — using Kubrick’s base theme, I created the graphic header using Adobe PhotoShop, and tweaked the stylesheet file for the fonts and colors to match it.

Then, a couple of weeks ago, my friend Armand Morin, for whom I wrote the copy for the Big Seminar, suggested sponsoring a free WordPress Theme.

So I decided to hire Cory Miller, a talented theme designer whom I highly recommend, to design a similar-looking theme. And, he did it. Introducing…

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OK, this post has been a long time coming.

For over a decade, people keep asking me, “So, what is it: Michel? Michael? Mike? What?” (I prefer “Master,” but I digress.)

My wonderful wife calls me “Mish.” (Short for “Michel,” pronounced “Mish-al.”)

In turn, I call her “Rish,” which is short for “Licorice.” The story behind it is, when we first met, a friend told us we were lovebirds, always together, inseparable. Like licorice. (Yes, we still are!)

Anyway, here’s the thing.

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