In my coaching program, a student who is an upcoming copywriter recently asked where he could find clients willing to pay higher rates for his skills.

Having built a client base through networking on Internet forums geared towards start-up business owners, he now wanted to find opportunities that would allow for upward mobility within his craft.

This is a common scenario, because start-up businesses are easy to find and provide plenty of opportunities to practice your emerging copywriting skills.

I talked about three tips for aspiring copywriters in the past. I recommend any new copywriter to follow these three tips to build a track record and get to a level that makes them appealing to higher-paying clients.

After your skills are developed, however, it becomes necessary to seek out clients — better, more lucrative clients — who are established enough to pay a fair wage for your skills and, above all, your results.

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EDITED: The special has been extended, possibly a day or so, since I made a mistake. (Read below for the details.)

Did you miss out on the 10th anniversary special I did last year, where I offered lifetime memberships to my private copywriting how-to site, “The Copy Doctor,” for just a fraction of the cost?

Since that time (and even to this day), I get hundreds of emails from people who missed out and want to know if I’ll ever do it again. I wasn’t planning on it since 10th anniversaries don’t come often.

However, with so many people clamoring for it, I thought about it for a while and made a decision. (If you missed out, then you’re going to like this!)

I’m ready to promote Lifetime Memberships of Copy Doctor for just $397 to a few select people, one more time, until the end of March, 2008 (ending in a few days). And possibly for the last time, too.

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One of my coaching students recently asked me whether it’s better to offer a free trial or a $1 limited time trial as an incentive to sign up for a paid newsletter subscription.

The answer involves the vital role of tracking and testing throughout your entire sales funnel.

Generally speaking, a free trial is likely to convert more visitors initially, but the $1 trial may be the better choice over the long term. Such generalizations have little place in business. The only way to determine the right answer for your business is to track and test the process from beginning to end.

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I have been crazy-busy getting our newest product ready. It’s an all-in-one membership site that shows you how to create a moneymaking business online in just four steps.

We call it “Success Chef University.”

It covers everything. Every business model, traffic type, and marketing strategy. But do you know which ones you really need and why? What about outsourcing any of it?

Like following a recipe, you need to use the right ingredients in the right order. Success Chef simplifies it all for you with step-by-step video tutorials.

Success Chef is still in the pre-launch phase. However, we decided to invite you to join right now — long before we do launch — with a massive discount.

Limited to the next 50 individuals only.

The salesletter is also interactive, too. We’ve also recorded a special hour-long video to help you. That video is an education in itself! In it, we share those four simple steps to generating income on the Internet.

Check it out if just for the learning experience.

Last week was incredibly exhausting, to say the least.

(Stick around, because I will soon show you how you benefit from our unbelievable “flight-from-hell”.)

On our way to California to speak, we left a day early so that we can have an extra day to work on our presentation before the seminar starts.

We had a layover in Chicago, and our plane was delayed due to mechanical problems. Obviously, we missed our connecting flight to California.

Luckily, the Chicago Airport Hilton was nearby. So we stayed there overnight. Our luggage was still checked, which is fine. Hilton provided emergency supplies, such as toothbrushes and such, to keep us going in the meantime.

We then left for California the next morning.

Everything went well. The seminar was great. But when we left early Monday morning, an incredible series of events followed that seemed to be nothing short of a scene from a Tom Hanks’ movie.

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The other day I was asked, “How do I motivate a potential joint venture partner to bite? When you have a great idea and you’ve located the perfect partner, how do you motivate them to do business with you?”

In my last post, I talked about the power of a USP and how to define one. Being unique, or having an interesting twist or hook, will definitely up your chances of getting noticed.

But regardless of how you approach your prospective partner, whether it’s through an email, fax, or phone call, or by snail mail or FedEx, it is important to craft the offer in a manner that shows the benefits to your joint-venture partner.

However, there are a few extra tricks to motivate a potential partner.

Here are some of them…

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The other day I was asked a question I hear all too often: “How do I distinguish myself from other copywriters?”

To find the answer, look to one of the most effective and frequently used copywriting and marketing tools. It’s your “Unique Selling Proposition,” or USP.

(I prefer to call it a “Unique Selling Position.” If you’ve read my book, “Power Positioning,” then you’d know that I’m a big fan of positioning rather than prospecting.)

Your USP is also your “hook.”

Time and time again, I’ve told many aspiring copywriters and marketers that a USP is what distinguishes you from the pack. It increases perceived value, expertise, and credibility — without needing to state it outright.

But since I hear this question often, particularly from copywriters just entering the field, I sense that it’s because people need a little help in defining their USP.

So to help you, here’s a tip.

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