Tag: marketing
Halbert and Carlton Interviews
Recently, I held three rarely given teleseminars — two with Gary Halbert and one with John Carlton. These men are undeniably two of the world's most in-demand copywriters.
Each interview lasted for two hours, for a total of six. Both Gary and John kept listeners riveted during those six hours as they answered pressing questions from people like you and me about how to write effective copy that sells.
And now, you can…
Michel Fortin Interview Part 5 of 5
Michel Fortin: If you look at the laws and rules and all that wonderful stuff, they do exist for a purpose. And I understand that. But I also believe in education because the more you educate people the more you will change the world rather than forcing it to change. So, if you’re going to help out somebody in their own lives you need education. If you’re going to help out people to realize maybe they are bad people and they’ve done hurt to others education is the answer.
It’s not proselytizing. It’s not trying to argue with them. It’s just teaching them and teaching them until they’re ready to be taught and they’re ready to change. I’ve met a lot of people who change their lives because they’ve learned and they’ve decided to learn and that’s the key. Education is probably the most profound answer I can give to that question. It’s just education.
Michel Fortin Interview
Recently, Michel Fortin, author of Drop Your Goals (And Manage Your Life!), was interviewed by Ralph Zuranski. For over an hour, Michel discussed some of the concepts based on his book.
Ralph Zuranski is the creator of the "In Search Of Heroes™" program, whose aim is to generate income to fund beneficial community programs, activities, equipment, software, training and travel through cash donations and affiliate marketing, particularly for, or geared towards, disadvantaged kids.
Scientific Advertising
Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day.
It contains 21 chapters of timeless strategies you don't want to ignore in your advertising and marketing efforts.
In fact, David Ogilvy once said: "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times."
I highly recommend that your read this book, which is brought to you free, before you spend any money on other copywriting books.
The 10 Commandments of Power Positioning
The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin’s ebook that brings together the art of positioning with the science of direct response.
This version is the 3rd edition with over 140,000 copies distributed to date! This is includes third party distribution since people are invited to freely pass the ebook around. In fact, the estimate is in excess of 140,000 copies in all. (It’s probably closer to 300,000 copies if not more.)
Introduction
"Success in marketing is simple … Find the right message, use the right media, and deliver it to the right market." — Creator of "Magnetic Marketing," Dan Kennedy, who’se my mentor and the inspiration behind this book.
Welcome to "The 10 Commandments of Power Positioning!" The following book is packed full of powerful marketing secrets that will help you and your business enhance its image and increase its business… Effortlessly!
Warning!
This small booklet contains ten core principles based on my “Power Positioning” concept — a set of powerfully effective strategies that have made tons of profitable business for many entrepreneurs and professionals like you.
These ideas are distilled from my intensive training seminars that have cost some people up to $2,495 to learn. They are offered to you here for a much more moderate investment that, if applied properly, will surely return your investment a thousand times over!
