Tag: copywriting
Halbert and Carlton Interviews
Recently, I held three rarely given teleseminars — two with Gary Halbert and one with John Carlton. These men are undeniably two of the world's most in-demand copywriters.
Each interview lasted for two hours, for a total of six. Both Gary and John kept listeners riveted during those six hours as they answered pressing questions from people like you and me about how to write effective copy that sells.
And now, you can…
Scientific Advertising
Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day.
It contains 21 chapters of timeless strategies you don't want to ignore in your advertising and marketing efforts.
In fact, David Ogilvy once said: "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times."
I highly recommend that your read this book, which is brought to you free, before you spend any money on other copywriting books.
The 10 Commandments of Power Positioning
The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin’s ebook that brings together the art of positioning with the science of direct response.
This version is the 3rd edition with over 140,000 copies distributed to date! This is includes third party distribution since people are invited to freely pass the ebook around. In fact, the estimate is in excess of 140,000 copies in all. (It’s probably closer to 300,000 copies if not more.)
Introduction
"Success in marketing is simple … Find the right message, use the right media, and deliver it to the right market." — Creator of "Magnetic Marketing," Dan Kennedy, who’se my mentor and the inspiration behind this book.
Welcome to "The 10 Commandments of Power Positioning!" The following book is packed full of powerful marketing secrets that will help you and your business enhance its image and increase its business… Effortlessly!
Thou Shall Become a Celebrity
In the second commandment, you learned that you should be the leader in your category or in your unique area of expertise. Now you need to be known as such. And one of the most effective ways to do this is through publicity.
I met a fellow once while working in New York City who ran his own show on cable television — his very own cable show! Cable and community television stations are wonderful mediums to get the word out effectively. This is an area in which you can get a lot of publicity at little or no cost.
Tags
Here are this blog’s tags, which are keywords under which posts are tagged (i.e., indexed or filed). The larger the word, the more popular the keyword. Simply click on the word to see an archived list of posts related to that particular keyword.
2nd Halbert Call Part 4 of 4
Gary: Your wife has triplets. Now somebody comes up to you and explains, tells you your wife has triplets. Is there any way that that piece of information could be transmitted to you in a way that wouldn’t be of interest to you? I mean, if they use broken English, bad grammar, if they use sign language.
However it was, if it was, if your wife had unexpectedly had triplets I think you’d be interested in the message. And, and, and that, that’s a point, uh, I think it’s really important ****.
