The Science Of Getting Rich by Wallace D. Wattles is a timeless classic written many years ago. Over a century ago, in fact.

But it's a practical, step-by-step guide whose thought-provoking principles and strategies, though they were written in 1910, are still very much applicable to this day. And probably more so.

I'm a firm believer in the idiom that you are what you think. And this book drives that point home. So I highly recommend that your read this book, which is brought to you free on this website.

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The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin’s ebook that brings together the art of positioning with the science of direct response.

This version is the 3rd edition with over 140,000 copies distributed to date! This is includes third party distribution since people are invited to freely pass the ebook around. In fact, the estimate is in excess of 140,000 copies in all. (It’s probably closer to 300,000 copies if not more.)

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"Success in marketing is simple … Find the right message, use the right media, and deliver it to the right market." — Creator of "Magnetic Marketing," Dan Kennedy, who’se my mentor and the inspiration behind this book.

Welcome to "The 10 Commandments of Power Positioning!" The following book is packed full of powerful marketing secrets that will help you and your business enhance its image and increase its business… Effortlessly!

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This small booklet contains ten core principles based on my “Power Positioning” concept — a set of powerfully effective strategies that have made tons of profitable business for many entrepreneurs and professionals like you.

These ideas are distilled from my intensive training seminars that have cost some people up to $2,495 to learn. They are offered to you here for a much more moderate investment that, if applied properly, will surely return your investment a thousand times over!

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Before we begin, you must understand the concept that underlies this book. In today's society, I believe we have experienced two major shifts that have almost completely revolutionized the entire business landscape.

The first and most important one is competition.

The mere fact that business is becoming increasingly hypercompetitive is an understatement. Businesses, particularly home-based businesses and self-employed professionals, are growing at an explosive rate.

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If there’s one problem in all advertising and marketing, it is the sheer fact that there is too much competition out there. Everything just seems to look like everything else. If one copies another company let alone another company’s promotion, it only serves as a reminder of one’s competition!

You don’t want to remind your prospects about your competition, do you?

So, don’t copy them — or as Earl Nightingale once said, “Don’t copy, create!” Be unique. Be original. Be special. Be different. In fact, be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects.

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A recently understood segment of marketing is the immense power behind the product category. Often, many businesses build their entire marketing strategy around a particular brand and its better qualities within a currently known product category, only to have it all go down the drain in the end.

Remember the “New Coke”? In the 80’s, Pepsi conducted taste tests called “The Pepsi Challenge.” Coke, on the sidelines, also heard from their own research that a newer, better tasting brand would beat Pepsi.

Only 77 days later, according to Coke’s former marketing vice-president Sergio Zyman in his book “The End of Marketing As We Know It,” not only were they forced to reintroduce the older version as “Classic Coke” but they also had to eventually wipe the New Coke out. Better is not always better.

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