My last post, where a disgruntled copywriter demanded “the truth” about creating wealth in copywriting, inspired copywriter Andrew Cavanagh to share the story of his beginnings on my forum:

“Here’s how I made my first ‘money’ in copywriting.”

Then one by one, other copywriters started adding their own. The responses were nothing short of amazing!

Many of the stories show that there’s indeed hope. They also show that we were all struggling copywriters once, too. And we didn’t all become overnight millionaires with million-dollar clients, as “Chuck,” the disillusioned copywriter, postulated.

I loved it so much that I posted my own story. I’ve decided to share it with you here. (By the way, the picture at the top is of me, circa 1991. A lot thinner, with glasses, and a lot more hair!) Anyway, here is my story…

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EDITED: The special has been extended, possibly a day or so, since I made a mistake. (Read below for the details.)

Did you miss out on the 10th anniversary special I did last year, where I offered lifetime memberships to my private copywriting how-to site, “The Copy Doctor,” for just a fraction of the cost?

Since that time (and even to this day), I get hundreds of emails from people who missed out and want to know if I’ll ever do it again. I wasn’t planning on it since 10th anniversaries don’t come often.

However, with so many people clamoring for it, I thought about it for a while and made a decision. (If you missed out, then you’re going to like this!)

I’m ready to promote Lifetime Memberships of Copy Doctor for just $397 to a few select people, one more time, until the end of March, 2008 (ending in a few days). And possibly for the last time, too.

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I have been crazy-busy getting our newest product ready. It’s an all-in-one membership site that shows you how to create a moneymaking business online in just four steps.

We call it “Success Chef University.”

It covers everything. Every business model, traffic type, and marketing strategy. But do you know which ones you really need and why? What about outsourcing any of it?

Like following a recipe, you need to use the right ingredients in the right order. Success Chef simplifies it all for you with step-by-step video tutorials.

Success Chef is still in the pre-launch phase. However, we decided to invite you to join right now — long before we do launch — with a massive discount.

Limited to the next 50 individuals only.

The salesletter is also interactive, too. We’ve also recorded a special hour-long video to help you. That video is an education in itself! In it, we share those four simple steps to generating income on the Internet.

Check it out if just for the learning experience.

The other day I was asked, “How do I motivate a potential joint venture partner to bite? When you have a great idea and you’ve located the perfect partner, how do you motivate them to do business with you?”

In my last post, I talked about the power of a USP and how to define one. Being unique, or having an interesting twist or hook, will definitely up your chances of getting noticed.

But regardless of how you approach your prospective partner, whether it’s through an email, fax, or phone call, or by snail mail or FedEx, it is important to craft the offer in a manner that shows the benefits to your joint-venture partner.

However, there are a few extra tricks to motivate a potential partner.

Here are some of them…

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Michel Fortin: If you look at the laws and rules and all that wonderful stuff, they do exist for a purpose. And I understand that. But I also believe in education because the more you educate people the more you will change the world rather than forcing it to change. So, if you’re going to help out somebody in their own lives you need education. If you’re going to help out people to realize maybe they are bad people and they’ve done hurt to others education is the answer.

It’s not proselytizing. It’s not trying to argue with them. It’s just teaching them and teaching them until they’re ready to be taught and they’re ready to change. I’ve met a lot of people who change their lives because they’ve learned and they’ve decided to learn and that’s the key. Education is probably the most profound answer I can give to that question. It’s just education.

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Michel Fortin: People have egos and it’s normal and it’s natural and we all have things that are near and dear to every single person. People will fight for what their egos tell them that they need to fight for.

I’m a very humble person. I always like to take the low road. I do like the approval. I do like the limelight. But, if I feel that somebody else can take it for me, if I feel that if there is something that I can do, that it takes away from me, but it makes somebody else’s life better, I will do that. That’s a really hard lesson to learn in humility.

Whenever you look at, for example, some of the discussion boards that I’m participating in, sometimes you get these really fierce battles. And there was a couple of times when people actually were against some of the things that I’ve either actually said or had done.

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“I conceive that pleasures are to be avoided if greater pains be the consequence, and pains to be coveted that will terminate in greater pleasures.”
– Michel Eyquem de Montaigne (Circa 1500)

Remember that it’s not your goals that really count but how you live your life according to what’s important to you. If you feel you can not incorporate this system with your current job or other responsibilities, you should first try it out.

You might find out that your job is indeed part of your priorities or that it doesn’t mean anything at all to you. If the first is true, then you will have a greater zest and love for what you do. However, if the second is true, then start looking for something you love or would love to do.

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