If you think there’s no hope, if you think you have obstacles you can’t overcome, if you’re thinking about giving up, then you absolutely, positively MUST watch this short video.

I dare you to keep a dry eye.

If you want to know more about 25-year old Nick Vujicic, visit his corporate site at AttitudeIsAltitude.com, or his ministry at LifeWithoutLimbs.org. There are more videos on each. (I ordered them all!)

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You see, the other day my wife held a private, closed-door webinar that shows you how to both spot and tap hungry markets — there are a few million-dollar tips in there! Fortunately, we recorded it.

And right now, we’re releasing it to the public for free!

I’m proud of my wife, her brilliance, and the knowledge she so willingly shares. And when I say her “brilliance,” I mean it in more ways than one. In fact, it’s golden! Go check out the video below and you’ll see exactly what I mean…

Click here to access my wife’s free video.

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While nothing beats learning great copywriting, this product is fantastic for anyone who wants to know how to come up with copy really fast that’s good enough to start selling with.

It’s also really good for non-copywriters and marketers who don’t want to take the time to learn how to write copy or pay an expensive copywriter to have it written for them.

So I’ve decided to record a quick review of Robert Plank’s SpeedCopySecrets.com. To watch, simply click on “play” below. It’s very brief (just a few minutes), but in it I go through the product and tell you what I like best about it…

Visit SpeedCopySecrets.com and get your copy today.

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(Actually, I recently bought everything from Robert I could get my hands on, and so far I’m thoroughly impressed. Specifically, his “Full-Blast PHP” and “Sales Page Tactics Volumes 1-3″ products are fabulous.)

I’m testing just a couple of Robert’s scripts on this blog, and early results are stunning. Let me share with you a few test results…

After reading Darren Rowse’s eye-opening blog post, where he reported his optins multiplying after integrating a popover optin box, I wanted to test one, too.

In fact, I wanted to test a lightbox-like popover optin form. What “lightbox” means is, the popover appears over the web page, while the background around it darkens and blurs so that emphasis is placed on the optin form.

Granted, Aweber does offer something similar. But I use GetResponse. I also wanted one specifically for WordPress, and I wanted more control over the look and feel — especially the color of the faded background.

(You’ll see why in a moment!)

To that end, I decided to use Robert Plank’s WordPress plugin “Action Popup,” which you can use with most autoresponders out there. (It even comes with step-by-step instructions and even a video!)

Results? Well, check this out…

I typically get around 40 unique subscribers a day. Sometimes I get more, other times a bit less. This is from straight, organic traffic, as I don’t advertise my blog at all.

First day, 124 subscribers.

Second day, 188.

Third day (today), 137 and still growing!

Pretty impressive — and the day is not over yet. If you do the math, getting an average of 150 new subscribers a day will grow my list by 50,000+ in one year. And that’s without any advertising at all.

Here’s the interesting part.

Throughout the day, I was testing various colored backgrounds for the fade-out effect around the pop-up. Lightbox is typically gray and dark, but Robert’s plugin allows you to pick different colors.

(It also allows you to choose either “on entry” or “on exit attempt,” as well as the appearance effect — such as bouncing, flying, fading in, etc — and the frequency. I have mine set to once to reduce as much friction as possible.)

What I’ve found is this: using a color that matches and blends with the blog’s color scheme generated the best results. (About 18-20% more.) Why? Maybe it’s a consistency or branding issue. I don’t know. But here’s an example…

Overall, I literally tripled (and sometimes even quadrupled) my daily optin rate strictly from my blog. So my results seem to parallel Darren Rowse’s.

However, one caveat: results are still too early to tell since it’s been only three days — plus, it’s the weekend and traffic is usually a bit lower. But I’m eager to see the results over a period of 2-3 weeks. I’ll report them back here, or via Twitter.

Also, another thing to note is that Darren also compared pageviews and time spent, meaning that, while the popover may be a bit intrusive, it did not deter readers.

Granted, this should be done on a case-by-case basis, as every blog has its own readership, and every blog and every market is different — hence why I’m eager to see the results over a period of time to avoid jumping to a premature conclusion.

Nevertheless, it looks promising to say the least.

Another interesting stat: Robert also offers a variety of other plugins. One of them is Action Optin. This plugin uses Ajax to refresh the optin box alone so that no new web page needs to be called when the optin is filled out.

It refreshes right there, on the page.

Plus, a customizable confirmation message appears in the place where the optin form used to be, indicating that the subscriber’s request was processed.

This is great if you have sales copy and you don’t want to push your readers away — they stay on the page (and the page doesn’t reload), so they don’t lose their place or the momentum in the sales process.

(It’s also a separate script, so you don’t have to use it with WordPress exclusively. Any web page will do, including salesletters. And it’s perfect if you prefer unobtrusive, on-page optin forms rather than pop-ups.)

But the one plugin I’ve been testing for a while now (you’ve probably seen it on this blog already) is Robert Plank’s Action Comments.

It adds an extra checkbox to the blog’s comment form that asks commentators if they wish to subscribe to my list. In other words, as they comment, they can join my list at the same time. All in one fell swoop. Nifty, eh?

(Check out the comment box at the bottom of this blog post for an example. Better yet, leave a comment!)

This one boosted my blog’s subscribers by about 34%. (However, this is not an empirical number by any stretch, because it’s totally based on how many comments I get.)

But overall, these are very interesting stats.

Plus, Robert’s customer service is also very impressive. I had a glitch using one of his plugins, and he was quick and eager to fix it for me.

Again, I’m thoroughly impressed by Robert Plank and his many scripts. And this is just the beginning — there are a few more scripts I’m going to test on salesletters and other, non-marketing blogs I own.

Click here to visit Robert Plank’s blog.

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Here’s something that might interest you…

Computer programmer Robert Plank shares his quick and easy formula for writing compelling sales letters fast.

Sure, nothing beats knowing how to write great copy. But…

This painless formula will have your products launched and your websites up and running in less than an hour! (If you hate writing copy or don’t have time, or you simply need copy really fast, you’re going to love this.)

With the simple directions in his Speed Copy Secrets special report (Robert calls it “Fast Food Copywriting”), you won’t produce award-winning sales copy that takes months and months of painstaking work to write.

Instead, he gives you shortcuts that will enable you to consistently write satisfactory salesletters that are selling within a matter of hours… Guaranteed!

If you need copy real quick, this is perfect for you…

Check out SpeedCopySecrets.com right now.

Let’s go over some more reasons why writing your own copy is the best way for you to crank up your online income to the “full blast” setting.

Pain #1: Copywriting is as Expensive as a Broken Bone With No Medical Insurance!

How much money do you flush down the toilet every time you create a new product? Let’s make a quick total…

• Product creation: $500 to $1,500
• Sales letter graphics: $50 to $300
• Copywriting fees: $500 to $2,500
• Estimated total: $1,050 to $4,300 per product.

The above shows an “average” cost of $2,675 per product. Do the math: if you were selling a little $7 special report, do you know how many sales you’d have to make just to break even?

A whopping 382 sales, that’s how many!

(And remember, you have to repeat this with each and every product you sell. Let’s say you make five to 10 sales a week. It would take you up to a year to just break even on each and every product!)

Couldn’t you save a bundle if you knew how to do some of that yourself? You can, and I’ll show you in a moment. But if you’re in a hurry, go there now:

Check out SpeedCopySecrets.com right now.

Pain #2: You Never Get Exactly What You Want When You Pay Someone Else… There’s Always a Compromise

You have to spend the time explaining what you want from them, wait for them to come up with a sales letter, tell them that’s not what you want… wait even longer…

… And then repeat the process.

All the while hoping your copywriter doesn’t hike up his fees for the extra time spent.

Pain #3: You Get Excited About It — You Can Do It Quickly

A freelance copywriter is in it for the money and he’s not going to be as knowledgeable or as excited about the topic, so he’s going to drag his feet!

Because, let’s face it, you know the topic so well, you know what buttons to push and what benefits your market wants.

Here’s the exact moment computer geek Robert Plank realized he was a fast food copywriter, and why he suddenly had no choice but to explain how to be one.

He tells his full story at SpeedCopySecrets.com.

What you get with this Special Report:

• What’s a stairway conversation and how is it so important to the way your brain works?
• What small change to his business allowed him to launch 20 products in 2007? (Robert launched more products that year than I had in all his previous years of Internet marketing combined!)
• Why you want to be the copywriting equivalent of a McDonald’s fast food worker… and not an artsy-fartsy gourmet cook. (That’s death!)
• How the word “wait” could have serious repercussions for your business and your lifestyle for years to come.
• Robert Plank’s personal formula for copywriting: why fast food copywriting is a formula, not a skill, and why anyone can master it.
• How you can get your sales letter written in hours, not days or weeks, using the proven, time-tested 7-step formula Robert found to be so effective, he printed and tacked it up to his office wall.
• What one thing can weave your points together… that your high-school English teacher never told you. Robert admits he laughs at so many copywriters for forgetting this entirely!
• If you are on a time crunch, the one thing you probably should outsource. (It’s not what you think.)
• Get others to write your sales copy for you, for free, no strings attached whatsoever!
• How to split-test the bonkers out of your letters to get them evolving and responding to what your prospects want… not what you “guess” they want.
• Why you need to stay far away from “the obsessive tester” and how to avoid becoming one yourself.
• One thing to watch out for with price testing… that could actually lose you money, but is an easy stumbling block for conversion ratio junkies!
• Robert’s personal, never-before-explained secret to finding the best and most powerful phrases for your swipe file. For example, he found 60 killer phrases in about 10 minutes using this.
• Save your junk mail! How reading your junk mail will help you find the exact trigger that gets people tripping over themselves to buy!
• Why you absolutely, positively must go back to a 4th grade writing level to succeed. (And this even applies to computer geeks just like Robert!)
• The exact number of words you need in your sentences to have the optimum psychological impact. (Yes, sentence length does impact your sales!)
• Are you including videos in your salesletters? The maximum length of time your video should run. It’s a lot shorter than you think.
• Robert Plank’s ultimate writer’s block cure for bullet points. (Once he cracked it, this one idea kept him up all night writing mouthwatering fascinations.)
• How do you write that killer headline and why you should spend as much time on the headline as you do on the body of the copy!
• Top copywriters tell you you need multiple headlines — how to end up with 5 to 10 pages of headlines, so you know the exact one to choose for the perfect fit!
• The perfect blueprint to crank out sales letters on an assembly line… here’s a hint: it’s by having others interview you in a very specific way!
• How “the way” you present the problem and its solution in your sales copy could very well mean life or death.
• Integrate Parkinson’s Law, Natural Language Processing, and Time Travel for a copywriting method that just can’t be beat!
• And much more!

Let’s go over what you get in this incredible Special Report:

• Chapter 1: Explain the Problem and Provide a Solution
• Chapter 2: Follow a Formula
• Chapter 3: My Personal Formula for Copywriting
• Chapter 4: The Anatomy of Outsourcing
• Chapter 5: Split Testing
• Chapter 6: Build A Swipe File
• Chapter 7: Jumpstart Strategies
• Chapter 8: How Do You Write That Killer Headline?
• Chapter 9: Video and Other Gimmicks
• Chapter 10: Write the Damn Thing!

The contents of this special report are written just like a concise sales letter — you won’t find one unnecessary word in the entire manual!

I bought it, and I loved it.

Granted, learning how to write killer copy is still the most important skill you will ever learn in your business. But if you’re in a hurry or you want to avoid dishing out thousands of dollars for a decent copywriter, this special report is a fantastic shortcut!

Read the whole story at SpeedCopySecrets.com right now.

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The end of every great sales letter should be capped with a strong P.S. We are often told that the P.S. is the second most read part of a salesletter. Why? Because after reading the headline, many people tend to skim and scroll right down to the bottom.

It’s like the “second headline,” so to speak, of a good salesletter.

This is particularly true when we know that most people tend to read the headline or the “Dear Friend” salutation, then turn to the closing of the letter to see who signed it or who is it from. Partly out of curiosity. Partly to justify reading it in the first place.

So a postscript is not really a place to introduce new pieces of information that are not supported or discussed in the letter — unless it is meant to arouse curiosity, forcing the reader back into the letter.

It is a perfect tool, however, to get the reader to take action.

Including a P.S. in your copy may not always be necessary. I’ve seen some great salesletters that did not have any postscripts at all. But the inclusion of a good P.S. is not as important as the way it’s being used.

As the last opportunity to convert your reader into a buyer, the final statement is one that supports the copy that came before and reinforces a key underlying principle of the letter.

While it can be a great place for a few surprises or new twists in order to clinch the deal, it is most commonly utilized as a brief reinterpretation of what came before.

This follows along with the three major steps in delivering presentations. And what is a sales letter at its core but a written presentation?

As a brief refresher, the three major steps are:

1. Tell them what you’re going to tell them.
2. Tell them.
3. Tell them what you told them.

Your P.S. can be part of that important final step where you tell them what you’ve told them.

Specifically, you’ve already told them everything in your sales letter, now it’s time to choose the aspect that you believe is most likely to be holding them back from buying after reading all the way through.

A strong P.S. does not beg, but rather invites the reader to take the final step before purchasing. It’s a strong and clear statement that contains the final call to action.

One way to utilize the P.S. is to recap the entirety of your offer. Tell them again what your offer includes, add up the dollar value of your bonuses and outline the extras to reinforce the value of the offer.

Another common technique to employ is to restate something you’ve expressed in the headline. You won’t necessarily copy the headline verbatim, but present the same information in a benefit-driven manner.

For example, your headline says:

“The Accidental Weight-Loss Discovery of a Juggling Career Mom Who Lost Six Inches of Baby Fat Around Her Waistline Without Any Exercise of Diets — In Just a Few Weeks!”

The postscript can then say:

“P.S.: If you’re a career mom or about to become one, and you’re concerned about unwanted, stubborn baby fat, then this product is perfect for you. Imagine turning heads as you melt away those few extra inches amazingly fast (often, in just a few short weeks!) while avoiding exercises or diets you don’t have time for anyway.”

Also, utilizing an “oh, by the way” approach is an effective one for this type of P.S. This is perhaps the most common use of a P.S., since a postscript is indeed intended to be an afterthought or an important piece of information one has forgotten to mention after the letter was written.

In fact, that’s the original purpose of a P.S. In the old days of writing letters by hand or typewriter, where we did not have the luxury of real-time editing or using correction fluid as we do today, adding a P.S. was common practice.

Today, however, P.S.’s are perfect places not only to add an afterthought or key pieces of information we failed to include in our letter, but also to highlight a specific piece of information we want our reader to absorb and appreciate.

In the same way, use a postscript to restate the primary benefit of your product or service, or better yet introduce a completely new surprise benefit — such as one or more special bonuses that you are including with your offer.

A way to strengthen the offer and “sweeten the deal” at the last minute.

However, one of the most often used techniques with postscripts is to provide a powerful sense of urgency (either by creating scarcity not mentioned in the letter, or by restating it or emphasizing it if one was already mentioned).

This way, the P.S. prompts your prospect to take immediate action — whether it’s buying your offer now, or at least go back and read the letter before it’s too late.

Nevertheless, a postscript is a perfect opportunity to increase buyer confidence and lower resistance.

At this point, you want to acknowledge and alleviate reader skepticism. Expressing that you understand their hesitancy (especially once they’ve read to that point but have yet to take action, which is a great indicator) can be a bridge to overcoming their final objection.

A restatement of the guarantee or highlighting testimonials may be your chosen tactic in this case.

Personally, this is my favorite. I love using P.S.’s to enhance the credibility of my offer in some way, perhaps by including an additional testimonial or endorsement, or by adding or restating the guarantee. Perhaps a newer and even stronger guarantee.

What you are looking to do with your P.S. is identify the one objection you foresee as being the key to holding your reader back from ordering. If you decide on using a testimonial, then choose the one that inherently answers this lingering objection.

To handle this objection further, a postscript may be the place you repeat an important or unique aspect of your offer. Since this is what sets your product or service apart from everything else in the market, it may be important to point it out to your reader again.

However, in doing so it’s best to paraphrase as to make it easier for the reader to understand and truly appreciate its meaning, and make it appear less repetitive.

In other words, reword the original information that was previously introduced as to specifically deal with the objection. Ideally it will be the last piece of the puzzle that your reader needs to make the decision to buy.

By the way, another point I have found is that including more than one postscript (e.g., “P.P.S.” and “P.P.P.S.”), and using them with a variety of different techniques discussed in this article, can prove to be quite effective.

If so, what I have found is that you should stick to three P.S.’s. Why? Because in a triad people tend to read the second one more than they do the first or last P.S.

In other words, if you decide to use more than one P.S., use three and include your biggest benefit, a major key point or the one element on which you want your readers to focus in the second or middle P.S.

As with all aspects of the sales letter that come before, you will have to experiment with your P.S. until it is just right. It can take a while to adjust the angle and the wording until it reaches the peak of effectiveness.

Though shorter and less intense than most other aspects of your sales letter, no less care should be taken with the crafting of this aspect. Considering its position and purpose, it’s a feature you’ll want to address with due deference.

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I want to give thanks to all my loyal subscribers and readers. But there’s another perfectly good and more important reason.

I need to make some room!

You see, I have 3,000 copies of one of my books in storage, and I need to get rid of them. Fast! So I’m fully prepared to give them away. For free. Let me give you some background first…

You see, last year I quietly released my new book on Amazon.com, entitled Million Dollar Marketing Secrets. In it, I was joined by 21 other fantastic marketers, consultants, speakers and business-builders.

(Other top copywriters have also contributed to this amazing book, including Ray Edwards, Clayton Makepeace, JP Maroney, Jason Moffatt, Shaune Clark, John Gilvary, Marc Goldman, Ryan Healy, Alan Forrest Smith, and many others.)

And, together we jam-packed this book with hard-hitting, actionable information on how to grow a business with marketing that really works.

No theory. Stuff that’s proven.

(And with today’s sluggish and uncertain economic times, this incredible book is more powerful — and more potent — than ever!)

Below are the pictures of the front and back covers, and I’ve also included a chapter table of contents further down this blog post. Also, you can see a picture of how my office corner looks like — the boxes on the right hold about 3,000 copies!

(Click on these pictures to enlarge.)

Problem is, while the book is fulfilled by a fulfillment house, as an author I have boxes of this book (about 3,000 copies) in storage for my own marketing purposes. I was initially planning on selling them at the back of the room at seminars.

I could have — and should have — tried to sell them online. But with my main business requiring so much of my focus and attention with my wife Sylvie Fortin these days, I simply didn’t have the chance.

So here’s what I’m prepared to do to make it really worth your while — and to help me deplete my stock so we can make room in our office.

I’m also going to sweeten the pot by making you a special offer!

1. First, join Copy Doctor today at a massive discount.

I’m prepared to give the same $300 discount I gave during my 10th anniversary special last year off the lifetime membership fee, which is normally $697. Yup, that means a lifetime subscription to Copy Doctor membership site for ONLY $397.

There are no other fees. No recurring payments. No hidden charges.

All you need to do is, when you checkout, use coupon code: 2126F.

That’s two-one-two-six-F. You’ll find the coupon field at the bottom of the order page. Once processed, the $300 will be automatically applied when you checkout.

But here’s something extra…

2. When you fill-in your Copy Doctor account details as you check out, make sure to add your postal address details on the order page. That way, I can mail you a hard copy of this book, Million Dollar Marketing Secrets, right away.

So not only will you get access to over 60 hours of training video and copywriting critiques from me, you will also get a copy of this stunning book with 22 top marketers sharing their best marketing secrets.

Again, it’s filled with tons of tips and tricks to boost your marketing, especially in the current economic climate. If you think you’ve been hit hard by threats of the recent economic downturn, then this book is perfect for you.

To give you an example, here’s the table of contents:

1. Never Sell Anything People Don’t Want To Buy: How to Tailor Your Marketing Message to Connect With Your Client’s Hidden Buying Triggers — Susan Adams (page 13)
2. e-Media Marketing: 9 Steps To Online Publicity
   – Tom Antion (page 21)
3. Free Sex! (aka: No Rules… Just Results): How To Break Away From Your Competitors With Outside-The-Box Marketing Tactics
   – Jack Bastide (page 31)
4. Million Dollar Networking Strategies: High-Leverage Secrets To Add Value To Every Moment Of Your Networking Experience
   – Andy and Shawn Catsimanes (page 41)
5. Stop The Hype & Hard Closes: Sell Even More With “Indirect Persuasion™”
   – Shaune Clarke (page 51)
6. Prove It! How To Harness The Power Of Testimonials To Increase Sales
   – Eileen Coale (page 61)
7. Baby Got Back-End: How to Reclaim 70% to 90% of Your Lost Profits by Harnessing the Power of Repeat Sales
   – Lee and Robin Collins (page 71)
8. Results-Driven Radio: 7 Keys To Making A Fortune Using Radio Advertising
   – Ray Edwards (page 81)
9. Conversational Selling Strategies: How To Get Prospects To Close Themselves
   – Ed Forteau (page 91)
10. The 10 Commandments of Power Positioning: The Proven, Simple And Profitable Alternative To Old Fashioned Prospecting
    – Michel Fortin (page 101)
11. Using Gift Cards To Grow Your Business: Can Gift Cards Really Be The Most Profitable Item You Sell?
    – John Gilvary (page 111)
12. Let Go & Grow! How To Do Less And Accomplish More In Your Business With Profitable Outsourcing
    – Marc Goldman (page 121)
13. Setting The Buying Criteria: How To Outmaneuver Your Competition And Convert More Prospects Into Customers
    – Ryan Healy (page 131)
14. Golden Handcuffs: How To Lock-In Customer Loyalty With Superior Service
    – Andy Jacobs (page 141)
15. Legendary Branding: How To Make Magic Through Every Touch With A Customer Or Prospect
    – Ben Mack (page 151)
16. Make Your Product’s Benefits Sparkle: 5 Steps To Connect Product Benefits With Prospects’ Most Powerful Response-Boosting Emotions
    – Clayton Makepeace (page 161)
17. Strategic Marketing Multipliers: How To Create Windfall Business Profits With The Power Of Leverage!
    – JP Maroney (page 171)
18. Monkey Bar Marketing: The Fundamentals Of Fun And The Art Of Playing — Jason “Profit” Moffatt (page 181)
19. The E3 Marketing Mindset: How One Transaction Can Make You Independently Wealthy For Life
    – John Nevo (page 191)
20. The Yellow Pages Dilemma: How To Face Your Competition Head-On, And Attract A Steady Stream Of New Business
    – Alan Saltz (page 201)
21. Your Company Name Here: How To Turn Freebies Into Profitable Promotions — Melanie Sibbitt (page 211)
22. Micro Budget Marketing For Maximum Profits: Proven Tricks That Create A Flood Of New Sales Without Spending Hardly A Bean On Marketing
    – Alan Forrest Smith (page 221)
23. Resources From Our Co-Authors: Books, Reports, CDs, Videos and More
    – Appendix (page 230)

This book contains 22 distinct, yet complimentary perspectives on the topic of how to grow a business with effective marketing. The ideas, techniques, principles and strategies contained within the pages of this book include:

• A little-known secret to outmaneuver the economy and make windfall profits year in and year out (this one tactic is particularly important right now!)
• How to develop a marketing message that connects with your best prospects
• 7 Essentials for increasing sales
• Turning ordinary ideas into extraordinary marketing
• How to get valuable attention for your business
• 9 Steps to online publicity
• How to brand yourself and your business
• Easy ways to turn freebies and giveaways into prospecting magnets
• How to cultivate the right attitude for profitable business networking
• Steps to sucking massive profits from your client list
• Where and how to use testimonials
• How to turn radio advertising into a sales booster
• A secret tactic to ignite your advertising response
• How to sell based on service — not price
• The trick for tapping prospects’ true buying motives
• How to create a systematic sales and marketing process
• Keys to placing your business at the top of prospects’ minds at all times
• How to incorporate gift cards into your marketing mix
• Key to generating big returns on marketing investment
• An underutilized marketing method that brings clients to you faster than ever
• How to get more out of your business with less time
• Insider strategies for yellow pages advertising
• How to have fun and make money too
• Strategies for creating a lasting business brand
• A simply way to stop prospects from price shopping
• How turn an average business into extraordinary profits
• And much, much more.

If you want to go further, we’ve included contact information for each co-author on the first page of each chapter. Each co-author is a recognized expert, and most provide additional services like consulting, coaching, copywriting, speaking, and training.

Plus, you also get special bonuses and offers!

Because, beginning on page 231 of Million-Dollar Marketing Secrets, you’ll find other resources available from our co-authors including: reports, newsletters, books, audio and video programs, assessment tools, and other training systems.

So won’t you help me celebrate my birthday and make room in my office?

Order today. Go ahead and become a Copy Doctor member at almost half price (for life!) by using coupon code 2126F, and I’ll send you a copy of this amazing book.

Click here for this birthday giveaway special offer.

You’re going to love it. And dare I say, you also need it now more than ever. But more important, you’re going to help me make some room in my overcrowded office so I can keep on focusing on the best birthday present ever… YOU!

EDITED TO ADD: Some people emailed me, asking, “What if I’m a Copy Doctor lifetime member already?” Well, I can’t give away the book because it wouldn’t be fair to those who took quick action during my previous anniversary special when I limited the offer.

However, I’m prepared to sell you the book to cover my costs. Simply PayPal me $20 at paypal@successdoctor.com, which will cover my cost of the book and the cost of shipping it to you (and keep in mind the book retails for $29.95) and include your postal address, and I’ll ship you a copy of the book. Click here to buy.

Fair enough?

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Blogs are designed with interactivity and social networking ability built in. They are ideal both for developing relationships and marketing your brand.

However, this doesn’t mean you should neglect standard promotion techniques in favor of blog only techniques. In fact, traditional marketing activities can become even more potent with a blog due to its nature.

For example, you will still want to utilize your email list. Ask readers to subscribe, and let them know when you post a new article just as you would with a new feature or product on a static website.

Of course, if you are prolific blogger and post every day, you’ll only want to alert them when you’ve published something extra special or compile a list of new posts and descriptions and send it out once a week.

You don’t want to overwhelm and annoy, but inform and share. However, do make sure you ask them to subscribe at every opportunity — on your sidebar, at the end of every post, on every page, and perhaps with pop-ups.

(But use pop-ups judiciously. Remember, you don’t want to annoy. As you can see, I use an unobtrusive bottom slide-up opt-in form on this blog, which is Instant Slideup. Since incorporating it, my optins have tripled.)

You don’t want to neglect keywords either. I’m no SEO expert, but I do know that choosing titles with strong keywords and using key phrases within your post is important to attracting new traffic through search engines.

Blog posts are indexed much more quickly than static pages whether your keywords are strong or not. Using keywords increases the odds that a page will rise to the top of the search engine listings as opposed to rank #65 with a phrase you never anticipated.

In addition, you will want to make sure your blog pings the blog search engines. Most blog software has this function built in, like WordPress, but it’s a good idea to double check if you are using an off-brand or an older version.

I only use three of them, since they, in turn, ping the majority of the search engines and blog directories out there for you whenever you post. And it does so automatically. This way, you don’t need to ping a bunch of them since they do all the work for you. They are:

• Pingomatic.com (rpc.pingomatic.com)
• PingGoat.com (pingoat.com/goat/RPC2)
• FeedBurner (ping.feedburner.com)

You may want to consider submitting your blog posts to ezine directories, publishers, and even offline magazines. Actually, you should likely considering hiring this out to a publicist, as I do. My articles are still distributed to thousands of ezine editors and publishers by my publicist, Anne-Marie Baugh.

Not only will it free up your time, a publicist will be able to monitor your blog, retrieve articles and prepare them for submission, target specific industry leaders online and know how to entice the right magazine editors to reach your target market.

Make sure you utilize RSS feeds. Make sure your RSS feed icon is large enough that it can be easily found, and offer an email alternative for those who prefer not to use readers. Just like opt-in forms, make sure you add it to every page.

Speaking of opt-in forms, around the RSS button you can add your own opt-in form from your favorite autoresponder service, or use an RSS-to-email service like FeedBurner.com or FeedBlitz.com to increase subscriptions.

It’s preferable to use a third party site because they provide extra features that will help you promote and publicize your blog with little extra effort.

In conjunction with the lists and feeds, you’ll want to create a separate landing page for subscribers. This is similar to your typical “About Me” page, but instead of promoting you or your products, you’ll want to outline the different ways people can subscribe to your blog.

You can increase your responses by offering a “bribe” to those who sign up. This could be a free report or special offer for those who join your list.

Another tactic I recommend for increasing blog traffic is to submit your RSS feed to the various RSS engines like Yahoo and Technorati.

There is no point in doing this manually as inexpensive software like RSS Submit will accomplish the job quickly and easily. This type of software will automatically submit your RSS feeds to all the major RSS engines.

Next, use a social bookmarking and posting service, like ShareThis.com. By adding ShareThis, you allow people to bookmark your blog or blog post on a variety of popular social networking sites, as well as send the post/page by email to a friend.

Finally, have someone else whether a friend, client or staff member, submit your posts to highly trafficked social sites, like Digg.com, Facebook.com, Sphinn.com (the one I use), PlugIM.com, and more.

Get someone other than you to do this. Self-serving links are viewed poorly in the world of social marketing. It’s worth the effort to find someone to do so for you as the traffic you receive can be quite considerable.

This is just a sampling of the most used techniques to drive blog traffic.

Granted, there are other effective methods for blog promotion you might add to your repertoire. But it’s best to start with a handful to get traffic flowing rather than overwhelming yourself with too many blog marketing tasks. After all, your focus should be your content.

In the end, the ultimate traffic driver will always be good quality content that meets the needs and expectations of your target market.

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Reason? The fact that these resources are no longer as scattered makes them easier to find and follow. If you want to bookmark these pages or even tell others about them, please do!

Simply use the “share this” (green button) function to post it to your favorite social bookmarking or networking site, or to email it to a friend. Click on the link below.

Gary Halbert Interviews — A copywriting legend, the late, great Gary Halbert reveals response-boosting tips on this two-part, four-hour interview, which is one of the last interviews he gave before he passed away. More »

John Carlton Interview — Top copywriter John Carlton opens his killer copywriting bag of tricks on this two-hour interview. It’s one of the most in-depth and insightful looks at how to write killer copy. More »

Scientific Advertising — Claude Hopkins’ timeless classic is the one book all copywriters should read, if not many times over. It may have been written close to a century ago, but its wisdom still rings true to this day. More »

The Science of Getting Rich — Read the book that inspired the blockbuster hit The Secret and its modern self-help craze. It’s the most definitive work on understanding and applying the power of the Law of Attraction. More »

Power Positioning Commandments — Michel Fortin’s top 10 magnetic marketing tactics for attracting endless streams of new, repeat and referral business! Over half a million copies downloaded and distributed. More »

Drop Your Goals — Michel Fortin’s spiritual look at how to finally achieve true success. The object is to drop your goals, and instead set “guides” to manage your life and your business. Read with an open mind! More »

Michel Fortin Interview — Michel Fortin is interviewed by Ralph Zuranski on his program In Search of Heroes (a program to help disadvantaged kids) about the concepts discussed in Drop Your Goals. More »

I also want to take this time to share with you some of my most popular blog posts. Many of them are “staple” articles and concepts no copywriter should be without.

If you’re starting out as a copywriter, or if you want to hone your copywriting skills further, then read some of these articles below. You can also reprint them in your newsletter, magazine or website, as long as the author byline at the end is left intact.

• Using Vivid Mental Imagery — In this article, I discuss my UPWORDS formula, which shows you how to use analogies, metaphors, similes and stories in your copy to connect with your target audience at a deeper level. More »
• Following A Salesletter Formula — I call my version of the AIDA formula “QUEST,” which I’ve adapted to long-copy salesletters. It’s the process of taking the reader through a series of states until the sale is made. More »
• Stages Of Buyer Awareness — Are your prospects ready to take an OATH? OATH is my formula to understand the stage of buyer awareness your market is in, which determines what you say and how you say it. More »
• Why Long Copy Salesletters? — Great copy leads the reader through the sales process, not prods them. Here’s my three-step method for writing long copy that engages the reader, keeps them reading and leads them to take action. More »
• Applying Scarcity And Urgency — There are only three ways to apply scarcity and a sense of urgency to copy. But done wrong, you can lose all credibility and counterproductively push your readers away. More »
• Telling Compelling Stories — The power of “storyselling” is a process in which you tell stories in your copy that tickles your reader’s curiosity glands and forces them to read more. Not only that, but great stories also increase believability, comprehension and, of course, response! More »
• Hype Versus Exaggeration — In here, I explore the differences between copy that’s perceived as being over the top, versus copy that’s just as hard-hitting but creates a believable, logical yet emotionally charged offer. More »
• From Features To Benefits — Features are part of what a product has. When people think of benefits, they think of what those features do. But that’s not true. Real benefits go a step beyond that. They are more meaningful and personal. This article shows you how to come up with them. More »
• Adding Elements Of Proof — In this article, I discuss my FORCEPS formula, which explores the seven different types of proof elements (from factual to social proof) you can add to your copy to increase its believability factor. More »
• Personality Styles In Copy — Behavioral scientists have categorized buyer behaviors into four major categories. Here’s what these personality styles mean and how can you apply them to maximize your sales. More »
• The Power Of Niche Marketing — They say “less is more,” and when it comes to copywriting the same holds true. The more focused your copy is on your target audience, the greater the sales. Here are the numbers to prove it. More »
• How to Split-Test Your Copy — In this article, I discuss the advantages of split-testing your copy. Here are some tips on how to do it right along with some actual split-test results I achieved. Some of them are surprising! More »

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According to the Internet Marketing Center’s 2006 survey, online advertisers are capturing contact information from an average of between 5% and 10% of the people who visit their websites, and of those, only 1% to 2% become paying customers.

That SUCKS!

How would you like to uncover a little known way to do 4 to 7 times better… without having to attract a single additional visitor to your website?

Well that’s just one of the profit-boosting secrets you’ll discover at a free teleseminar I’m hosting this coming Wednesday where I’ll be grilling web copywriting and conversion expert Daniel Levis.

Click here now to register now.

Daniel is one of the hottest online copywriting specialists I know. Where most people would be thrilled to turn 1% to 2% of their website visitors into buyers, Daniel’s clients enjoy conversion rates as high as 10%!

His online sales strategies are so good his private clients routinely fork out $17,500 for a single web marketing campaign — plus a cut of the sales.

That’s actually peanuts, when you consider one of his clients rakes in over $5 million a month!

And on this call, Daniel is giving away a complete 5-step strategy for supercharging the selling power of your entire web presence that he says anybody can use to instantly begin growing their online sourced lists up to 7 times faster than just about everybody else!

If you want your website to…

• start making more sales…
• generating more traffic…
• capturing more high quality leads…
• and bringing in more customers like clockwork while you goof off and enjoy the profits…

… You do not want to miss this event!

Plus, if you’re quick, you can erupt your online sales and profits before the call even begins. Be one of the first 250 to register, and you’ll also get free, instant access to over 30 minutes of hard core conversion training on streaming video.

Steal Daniel’s simple, but highly effective 5-Step process for creating websites that sell and put it to work in your business.

Sign up for these exciting training opportunities at the below link.

Click here now to register now.

The best part is, there’s no cost to get in.

By the way, most free teleseminars are thinly disguised sales pitches with crappy information. I refuse to get involved with that kind of junk. This is quality information that will be recorded and sold at a later date, and it can give you a real edge.

See you on the call.

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It took a bit longer this time, and Sylvie explains why in the report.

Once you read this second installment and some of the shocking revelations it makes, you’ll soon understand why. Because in it, she exposes some of the more devious, cunning, and toxic behaviors and destructive personality traits we see online today.

(The section on Cult Leaders is pretty fascinating, too. There’s some pretty harsh stuff in there, and some of it might seem very familiar to you.)

But it’s not all doom and gloom. You’ll also be in for a good laugh, too.

Have you ever seen Jeff Foxworthy do his “You might be a Redneck” skit? Well, Sylvie did her own with lazy marketers. And they’re all 100% true. As the outsourcing provider to many marketers, she’s seen her fair share of corner-cutting tactics.

The report is available on the download page of the initial report. If you haven’t signed up already, then I suggest that you do.

Go now and download part #2 of InternetMarketingSins.com.

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Nope.

None of these, while all important, are not as important as this one, single yet powerful element. It trumps all the others by a longshot, and it’s the one element that all copy must absolutely have to succeed.

And once I tell you what it is, you’re going to say, “Of course!” But, it’s not what you think — at least, not in the way you think…

First, let me point out something.