Recently, Michel Fortin, author of Drop Your Goals (And Manage Your Life!), was interviewed by Ralph Zuranski. For over an hour, Michel discussed some of the concepts based on his book.

Ralph Zuranski is the creator of the "In Search Of Heroes™" program, whose aim is to generate income to fund beneficial community programs, activities, equipment, software, training and travel through cash donations and affiliate marketing, particularly for, or geared towards, disadvantaged kids.

Ralph Zuranski, a former special feature’s writer and photographer for the Coronado Eagle Newspaper, created the In Search Of Heroes™ Program for High School Students in 1992-1993.

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Michel Fortin: Well, let’s just do a little quick check here. Um, Gary, are you on the line?

Gary Halbert: Listen, if you people would stop slurring my reputation.

Michel: Oh, there we go. Let me just mute this phone right now. We are in presentation mode and…

Gary: Just one second.

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Michel: We have everybody here now we’re going to start. And I, I want to welcome you all to the call because tonight is going to be an amazing call that’s nothing short of astonishing and it’s going to be something that I, I really am proud of because you see if you want to learn how to write killer copy there’s something that you need to learn above all that.

And, and this is so important because if you want to learn how to write killer copy that mesmerizes your audience and almost rips the money out of their wallets and, and make them feel good about doing it too, you’re in for a real treat. Because the person that’s going to be on tonight is a person that can actually teach you how to do that.

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Michel Fortin: Gary you on?

Gary: Let’s roll.

Michel: Hey, Gary, welcome. Well folks, we’re gonna have a great call tonight. I think it’s going to be one of the calls that I would do, I’d be on if I was just an asserting copywriter because what we’re going to do tonight is talk about some of the most effective strategies, some of the most pressing questions that you have about writing an effective copy itself.

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