Drop Your Goals (And Manage Your Life) by Michel Fortin is a book written over a decade ago as the author was going through some tough times.

The result is a powerful look at how to stop setting goals and to start looking at your priorities and values instead — called “guides” rather than “goals.”

It’s a bit spiritual and metaphysical in nature, so please read with an open mind. However, the strategies it offers are real and practical.

I highly recommend that your read this book, which is brought to you free, and start using the G.O.A.L. method outlined in the book, with templates at the end.

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Recently, I held three rarely given teleseminars — two with Gary Halbert and one with John Carlton. These men are undeniably two of the world's most in-demand copywriters.

Each interview lasted for two hours, for a total of six. Both Gary and John kept listeners riveted during those six hours as they answered pressing questions from people like you and me about how to write effective copy that sells. And now, you can…

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Michel Fortin: If you look at the laws and rules and all that wonderful stuff, they do exist for a purpose. And I understand that. But I also believe in education because the more you educate people the more you will change the world rather than forcing it to change. So, if you’re going to help out somebody in their own lives you need education. If you’re going to help out people to realize maybe they are bad people and they’ve done hurt to others education is the answer.

It’s not proselytizing. It’s not trying to argue with them. It’s just teaching them and teaching them until they’re ready to be taught and they’re ready to change. I’ve met a lot of people who change their lives because they’ve learned and they’ve decided to learn and that’s the key. Education is probably the most profound answer I can give to that question. It’s just education.

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Michel Fortin: Well, it’s the same idea. Jim Rohn said, “Don’t become wealthy at the expense of others. Become wealthy in the service of others.” Every person who is happiest in this world serves others.

Whether you’ve built wealth because you produce a product or provided a service that was at the service of others or you gave value to other people’s lives or you gave your life to charity serving others, to me that is so important.

By doing that it is like forgiveness in a sense, where you can get out of that this huge feeling in yourself that you’ve accomplished something that is true to you, not something that is going to be a goal that you reach in the future, not something that is going to be true to the other people around you who you’re serving and you’re thinking that you’re just doing this for other people.

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Michel Fortin: No, I think if you want to look at optimism in the best way is to look at it as an educational process. Learning is part of it… sitting down with people, talking with them, spending time with them, reading books, spending your time on learning as much as you possibly can.

You will be able to go down the right road. Fast or slow doesn’t matter and that’s not optimism. That’s just being. That’s just following your conscience. That’s just being a realist. It’s not being a pessimist. It’s not being optimist. It’s probably an optimal point of looking at it, an optimal point or way to look at things, but it’s not necessarily optimistic.

Ralph Zuranski: Do you think it takes courage to pursue new ideas?

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Michel Fortin: People have egos and it’s normal and it’s natural and we all have things that are near and dear to every single person. People will fight for what their egos tell them that they need to fight for.

I’m a very humble person. I always like to take the low road. I do like the approval. I do like the limelight. But, if I feel that somebody else can take it for me, if I feel that if there is something that I can do, that it takes away from me, but it makes somebody else’s life better, I will do that. That’s a really hard lesson to learn in humility.

Whenever you look at, for example, some of the discussion boards that I’m participating in, sometimes you get these really fierce battles. And there was a couple of times when people actually were against some of the things that I’ve either actually said or had done.

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Recently, Michel Fortin, author of Drop Your Goals (And Manage Your Life!), was interviewed by Ralph Zuranski. For over an hour, Michel discussed some of the concepts based on his book.

Ralph Zuranski is the creator of the "In Search Of Heroes™" program, whose aim is to generate income to fund beneficial community programs, activities, equipment, software, training and travel through cash donations and affiliate marketing, particularly for, or geared towards, disadvantaged kids.

Ralph Zuranski, a former special feature’s writer and photographer for the Coronado Eagle Newspaper, created the In Search Of Heroes™ Program for High School Students in 1992-1993.

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