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A Summary of The Science

Wallace WattlesThere is a thinking stuff from which all things are made, and which, in its original state, permeates, penetrates, and fills the interspaces of the universe.

A thought in this substance produces the thing that is imaged by the thought. A person can form things in his thought, and by impressing his thought upon formless substance can cause the thing he thinks about to be created.

In order to do this, a person must pass from the competitive to the creative mind. Otherwise he cannot be in harmony with formless intelligence, which is always creative and never competitive in spirit.

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Cautions and Observations

Wallace WattlesMany people will scoff at the idea that there is an exact science of getting rich. Holding the impression that the supply of wealth is limited, they will insist that social and governmental institutions must be changed before even any considerable number of people can acquire a competence.

But this is not true.

It is true that existing governments keep the masses in poverty, but this is because the masses do not think and act in the certain way.

If the masses begin to move forward as suggested in this book, neither governments nor industrial systems can check them; all systems must be modified to accommodate the forward movement.

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Secrets of a 10% Conversion Rate

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The Advancing Personality

Wallace WattlesWhat I have said in the last chapter applies as well to the professional person and the wage-earner as to the person who is engaged in selling or any other form of business.

No matter whether you are a physician, a teacher, or a clergyman, if you can give increase of life to others and make them sensible of that fact, they will be attracted to you, and you will get rich. The physician who holds the vision of himself as a great and successful healer, and who works toward the complete realization of that vision with faith and purpose, as described in former chapters, will come into such close touch with the source of life that he will be phenomenally successful; patients will come to him in throngs.

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The Impression of Increase

Wallace WattlesWhether you change your vocation or not, your actions for the present must be those pertaining to the business in which you are now engaged.

You can get into the business you want by making constructive use of the business you are already established in — by doing your daily work in the certain way.

And insofar as your business consists in dealing with other people, whether personally or by letter, the key thought of all your efforts must be to convey to their minds the impression of increase.

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Getting Into The Right Business

Wallace WattlesSuccess, in any particular business, depends for one thing upon your possessing, in a well-developed state, the faculties required in that business.

Without good musical faculty no one can succeed as a teacher of music. Without well-developed mechanical faculties no one can achieve great success in any of the mechanical trades. Without tact and the commercial faculties no one can succeed in mercantile pursuits. But to possess in a well-developed state the faculties required in your particular vocation does not insure getting rich. There are musicians who have remarkable talent, and who yet remain poor. There are blacksmiths, carpenters, and so on who have excellent mechanical ability, but who do not get rich. And there are merchants with good faculties for dealing with people who nevertheless fail.

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The Copywriting Crash Course

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Efficient Action

Wallace WattlesYou must use your thought as directed in previous chapters and begin to do what you can do where you are, and you must do all that you can do where you are.

You can advance only by being larger than your present place, and no one is larger than his present place who leaves undone any of the work pertaining to that place.

The world is advanced only by those who more than fill their present places.

If no one quite filled his present place, you can see that there must be a going backward in everything. Those who do not quite fill their present places are dead weight upon society, government, commerce, and industry. They must be carried along by others at a great expense. The progress of the world is slowed only by those who do not fill the places they are holding. They belong to a former age and their tendency is toward degeneration. No society could advance if everyone was smaller than his place; social evolution is guided by the law of physical and mental evolution.

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Secrets of a 10% Conversion Rate  

Secrets of a 10% Conversion Rate

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Acting in The Certain Way

Wallace WattlesThought is the creative power or the impelling force which causes the creative power to act. Thinking in a certain way will bring riches to you, but you must not rely upon thought alone, paying no attention to personal action. That is the rock upon which many otherwise scientific thinkers meet shipwreck — the failure to connect thought with personal action.

We have not yet reached the stage of development, even supposing such a stage to be possible, in which a person can create directly from formless substance without nature’s processes or the work of human hands. A person must not only think, but his personal action must supplement his thought.

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